Publication

Cooperations with influencers have now also arrived in science communication - but have not been given much scientific attention so far. Lena Kaul, Philipp Schrögel and I want to contribute to closing this research gap with our case study „Environmental Science Communication for a Young Audience: A Case Study on the #EarthOvershootDay Campaign on YouTube“. To do this, we took a closer look at YouTube videos from WWF’s #EarthOvershootDay campaign.