Since the end of 2017 I have been devoting myself to unreached groups in science communication as part of the project Science for all. Together with colleagues from the Department of Science Communication at KIT and from Science in Dialogue, we are investigating who science communication does not reach, why this is the case and what can be done about.
Project description #
Science communication is becoming increasingly diverse - from fishbowl discussions to science slams and hack days. But who is reached by these formats and, above all, who not? Why is it that topics from science and research do not reach some groups in the population and what can be done about it? The new research project “Science for All: How can science communication with previously unreached target groups succeed?” of the Department of Science Communication at the Institute for Technology Futures of the Karlsruhe Institute of Technology (KIT) is exploring these questions in cooperation with Wissenschaft im Dialog (WiD) in an explorative and practice-oriented approach.
The project, funded by the Robert Bosch Stiftung for three years, is asking which groups of the population are not yet reached by established formats of science communication and why. To this end, the theoretical and empirical knowledge available to date, both from science communication research and, for example, from research on political education and health communication, will be taken as a starting point. Subsequently, innovative formats for science communication will be developed together with representatives of target groups that have not yet been reached and stakeholders from the respective fields, which are appealing to the target groups and lead to an engagement with science and research.
In order to be able to assess whether the newly developed formats will have the desired effect, they will be tested and evaluated in pilot projects during the project. In addition to a scientific typology of groups and accessibility factors, empirically based recommendations for science communication practice will be developed.
Publications #
Articles #
- Humm, C., & Schrögel, P. (2020). Science for All? Practical Recommendations on Reaching Underserved Audiences. Frontiers in Communication, 5(42), 1–13. https://doi.org/10.3389/fcomm.2020.00042
- Humm, C., Schrögel, P., & Leßmöllmann. (2020). Feeling left out: Underserved audiences in science communication. Media and Communication, 8(1), 164–176. https://doi.org/10.17645/mac.v8i1.2480
Reports #
- Adler, J., Humm, C., & Schrögel, P. (2020a). 1) Wissenschaftskommunikation für und in marginalisierten Stadtteilen: Forschungsrallye für Groß und Klein in Spandau, Falkenhagener Feld. Zenodo. https://doi.org/10.5281/ZENODO.3988200
- Adler, J., Humm, C., & Schrögel, P. (2020b). 2) Wissenschaftskommunikation für und mit Berufsschüler*innen: Science-Pub-Quiz „Handwerk trifft Wissenschaft“ in Karlsruhe. Zenodo. https://doi.org/10.5281/ZENODO.3988236
- Adler, J., Humm, C., & Schrögel, P. (2020c). 3) Wissenschaftskommunikation für und mit muslimischen Jugendlichen mit Migrationshintergrund: Science & Poetry Slam in Berlin Neukölln. Zenodo. https://doi.org/10.5281/ZENODO.3988234
- Schrögel, P., Humm, C., Rauscher, S., & Kremer, B. (2019). Science for all – Interim Report (Executive Summary). http://wmk.itz.kit.edu/downloads/Science_for_all_Factsheet_English.pdf
- Schrögel, P., Humm, C., Leßmöllmann, A., Kremer, B., Adler, J., & Weißkopf, M. (2018). Nicht erreichte Zielgruppen in der Wissenschaftskommunikation: Literatur-Review zu Exklusionsfaktoren und Analyse von Fallbeispielen [Interim report of the project „Science for all“]. https://nbn-resolving.org/urn:nbn:de:0168-ssoar-66846-1
Blog posts #
- Adler, J., Humm, C., & Schrögel, P. (2020, September 7). Mit „Wissenschaft für alle“ neue Zielgruppen erreichen: Was hat funktioniert und was nicht? Wissenschaftskommunikation.de. https://www.wissenschaftskommunikation.de/mit-wissenschaft-fuer-alle-neue-zielgruppen-erreichen-was-hat-funktioniert-und-was-nicht-41657/
- Schrögel, P., Humm, C., & Rauscher, S. (2019, April 17). Wissenschaft für alle?! Zehn Erkenntnisse zur Ansprache neuer Zielgruppen. Wissenschaftskommunikation.de. https://www.wissenschaftskommunikation.de/wissenschaft-fuer-alle-zehn-erkenntnisse-zur-ansprache-neuer-zielgruppen-25287/
- Humm, C., & Schrögel, P. (2018, Juni 3). Wissenschaft für alle?! Das sagt die Forschung. Wissenschaftskommunikation.de. https://www.wissenschaftskommunikation.de/wissenschaft-fuer-alle-das-sagt-die-forschung-12907/
Poster (Hidden object pictures) #
- Schrögel, Philipp, Humm, Christian, Adler, Jona, & Färber, Markus. (2020). Wen erreicht Wissenschaftskommunikation nicht? https://doi.org/10.5281/ZENODO.3937516
- Schrögel, P., Humm, C., Adler, J., & Färber, M. (2020). Who does science communication not reach? https://doi.org/10.5281/ZENODO.4173029
Links #
- Project page at the Department for Science Communication
- Project page at Wissenschaft im Dialog (WiD)